Trademark & IP Policy

PMC TechLife | A trading name of PMC Jewellery (Pty) Ltd (Reg. No. 2023/678946/07)
Last Updated: April 2026

1. Overview

PMC TechLife is a South African independent consumer electronics retailer specialising in rugged smartphones, personal sound amplification devices, smart wearables, and related accessories. We source products from verified international and local suppliers, manage end-to-end import logistics across three warehouse locations, and provide direct after-sales support to our customers.

In the course of operating our business, we reference manufacturer brand names, product model numbers, and technology standards to accurately describe the products we sell. This policy explains how we do so responsibly, in compliance with South African intellectual property law.

2. Our Trademarks

The name PMC TechLife, the PMC logo, and all associated branding elements are the property of PMC Jewellery (Pty) Ltd (Reg. No. 2023/678946/07), registered in South Africa. Unauthorised use of our trademarks, trade names, or branding is strictly prohibited and may result in legal action.

3. Third-Party Trademarks — Descriptive Use

All third-party brand names, product names, trademarks, and registered trademarks mentioned on this website — including but not limited to product manufacturers and technology brands — are the property of their respective owners.

We reference these trademarks solely to accurately identify and describe the products we stock and sell. This does not imply any endorsement, affiliation, sponsorship, or commercial partnership between PMC TechLife and the respective trademark owner, unless a formal authorised reseller agreement is in place and explicitly disclosed on the relevant product page.

4. Nominative Fair Use & Comparative References

Where manufacturer or competitor brand names appear in search metadata, advertising copy, product descriptions, or comparative references on this website or in our marketing communications, such use constitutes nominative fair use under applicable South African intellectual property law.

Specifically, we apply the following principles:

• We only use a third-party brand name to the extent necessary to identify or describe the product or technology in question.
• We do not use the brand name in a way that suggests sponsorship, endorsement, or affiliation.
• We do not alter or misrepresent any third-party trademark in our references.
• Any comparative references are factual, fair, and intended solely to assist consumers in making informed purchasing decisions.

5. Supplier Vetting & Product Authenticity

As an experienced importer and retailer, PMC TechLife vets all suppliers prior to listing their products. Where products are sourced from international warehouses, we manage customs clearance, import duties, and delivery logistics directly — ensuring full transparency with our customers at the point of sale.

All products sold by PMC TechLife are backed by our 6-month warranty on defective goods in accordance with Section 56 of the Consumer Protection Act, which further demonstrates our commitment to selling legitimate, quality products.

6. Copyright

All original content on this website — including but not limited to text, graphics, page layouts, and custom photography — is the copyright of PMC Jewellery (Pty) Ltd, unless otherwise stated. Reproduction, distribution, or republication of any content without prior written consent is prohibited.

7. Reporting Intellectual Property Concerns

If you are a trademark owner or authorised representative and believe that any content on our website infringes your intellectual property rights, please contact our Information Officer in writing with the following:

• Your full name and contact details
• The trademark(s) or intellectual property right(s) you believe have been infringed
• The specific URL(s) on our website where the alleged infringement appears
• A statement confirming that you are the rights holder or are authorised to act on their behalf

We take all IP concerns seriously and will investigate all legitimate complaints, responding within 10 business days of receipt.

8. Contact Our Information Officer

This policy is governed by the laws of the Republic of South Africa. PMC Jewellery (Pty) Ltd reserves the right to update this policy at any time. Continued use of this website constitutes acceptance of the current version of this policy.